The number of people attempting to establish a successful sandwich chain has gone up quite dramatically over the past few years. People know that this is a niche that is ripe for the kind of profitability that they might be after. With all of that having been said and out of the way, it is important to note that there are a lot of people thinking this way, and when a lot of people are all investing in similar things this leads to the market getting saturated in some way, shape or form.
The truth of the situation is that setting your chain apart from the others is what is going to be truly tricky. Not everyone can be like Jimmy John Liautaud Founder of Jimmy John’s, who was able to get ahead of the curve and start the first sandwich shop that offered a particular kind of experience.
Setting yourself apart in a saturated market can be tricky, and a lot of people end up turning to things like offering the most options possible. While this is a decent way to go about things you should also realize that this is a very common practice, so rather than setting yourself apart you would just be adding to the saturation even more.
Instead of offering a ton of options, why not focus on a single option that seems like it is going to attract more people to your place? A single, unique and iconic option is what can help you break into the market. Consumers often face decision fatigue, and making the ordering process relatively simple can be a good way for you to attract them into your restaurant as long as the sandwich you are offering is good.