Whenever the time comes for you to make the most of the kind of business you have started, the kind of reputation that you have online is without a doubt going to come into play. A big part of the reason why that is the case has to do with the fact that you would rely on people that look at your online reputation to become regular customers of yours, and until and unless you make it so that your reputation has been maximized in pretty much every single way you would simply not be able to get your business off the ground no matter how hard you try to make this happen all in all.
The thing about online reputation management is that you really need to show reviews on website widget. Reviews are going to be coming in quite often and until and unless you show your new potential customers these reviews they are going to be very wary of what you might be trying to hide. Not showing reviews is going to give customers the impression that you are not running a very tight operation and therefore they would be far less inclined to trust you. Most of the time people that are figuring out ways in which they can set up their business don’t really realize how important online reputation can be.
A lot of the time the reviews that are coming in are going to be negative but this doesn’t mean that you shouldn’t show them. Much on the contrary you should try your best to show them regardless and try to make sure that anyone that doesn’t like the products you have offered gets a refund or something similar.